![]() ![]() This takes us to the next question… How can you verify and validate emails? Don’t buy ready-made email lists and always verify the email addresses shortly before sending a campaign. So to prevent this nightmare from happening, take good care of the quality of your email list. Quite often it’s easier to set up a new domain, then removing the old one from a blacklist. And in many cases getting off a blacklist is like escaping from Alcatraz prison: very difficult and practically impossible. The worst-case scenario, when you ignore a bounce rate higher than 2% and you don’t do anything about it ASAP, is that your domain may end up on a blacklist. When your sender reputation gets damaged, your emails will go to the SPAM folder or won’t be delivered at all. Why is that so? A lot of bounces alarms the email service provider, who flags you as a potential spammer because spammers usually don’t care about their email list quality. A high bounce rate (which is the percentage of undelivered emails out of all emails in your campaign) may harm your sender reputation, or even worse: get your domain blacklisted. Sending emails to addresses that don’t exist causes these emails to bounce back to your inbox. I already mentioned at the beginning that cleaning your email list of invalid email addresses improves email deliverability. Why do you need to verify your email list? Of course, it can include some extra checks too, for example checking for disposable email addresses that lower the quality of your list. That’s how the email validation process works in a nutshell. using the SMTP protocol to determine if the receiver’s mailbox exists and can receive emails.verifying receiver’s domain by checking its DNS records to confirm if the server is able to receive emails.checking the syntax of an email address, for example, to see if there are any missing or misplaced.In more technical details, the email validation process includes: What is email validation and how does it work?Įmail validation is a process of verifying email addresses to catch any nonexistent, invalid, undeliverable ones, and remove them from your list. Keep on reading to learn how it works and why it’s so important. If email validation is something new to you, you’ve come to the right place. To avoid that, you should always do email validation before clicking “send”. One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. You should take good care of it and prevent it from any damage. And the deliverability of your emails depends greatly on your sender reputation. It would be a huge waste of your time if your emails weren’t delivered to your contacts’ inbox and landed in SPAM instead. You have to collect the addresses first, then do the segmentation and write a compelling, personalized email. Preparing an outbound email campaign, no matter if your goal is to reach potential customers or find a VC to fund your startup, takes lots of time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |